GAGA
Miss Gaga (actually its Ms. Germanotta) knows how to make a statement and the latest cover of V Magazine is victory for the world of publication…if they could all just follow the trend. Struggling mainstream mags are fighting each other for ad dollars and consumer attention and while recycled photos dominate the interior the covers are speaking volumes. Famed celeb photographer Mario Testino shot this issue with the lady all dolled up in Georgio Armani makeup and Oribe hair. The cover is all tricked out with removable sunglasses on Lady Gaga’s leather face (not Poker Face) temping you to lift it squinting with one eye closed at what might lay beneath. V’s hoping you pick it up and pay for it but you may end up running from fright. Look for it on a newsstand near you…you won’t miss it.
INGREDIENTS:consumer attention