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Nooka wants to get more intimate on you in a way that’s familiar…yet foreign. Well known for their innovative timepieces, accessories and collectibles, Nooka introduced this fragrance as first in a line called Beyond Common Scents which was launched in July at Den in NYC. The self-designed, futuristic box makes a point (2 sharp ones to be exact) with shiny and muted silver juxtaposing each other unmistakably. Inside, Nooka the fragrance is enclosed in a custom-made bottle with a multi-faceted gem of a top. Purpose-Built wrote all of the product copy, advised on formulation and package design. Purpose-Built also developed the entire launch strategy including marketing, PR, pop-up shop catalyst and is also responsible for this lengthy, self-promoting post. Nooka is now available at www.nooka.com.
INGREDIENTS:collectibles